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I am a Managing Partner with Fortune Management, the nation’s leading practice management organization. I created this podcast because I am passionate about the business of dentistry, personal and professional development, and enjoy open discussions, debates, and dialogue regarding the future of the dental industry, technology, and most of all, coaching. I hope to contribute as much as I learn!
Episodes

Tuesday Oct 26, 2021
Taking Dentistry to the Next Level
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
How much time did you spend learning about endodontics in dental school? If the answer is not much, you’re not alone. Dr. Sonia Chopra, Endodontist and owner of E-School, explains that because the curriculum in dental school focuses heavily on a wide range of topics, endodontistry often gets overshadowed. The obvious lack of education about endodontistry in the dental space inspired Dr. Sonia Chopra to create E-School, a comprehensive program that helps dentists all over the world enhance their training and achieve positive outcomes in their practices.
Despite the fact that over 80% of dentists practice some form of endodontistry, Dr. Chopra was having to constantly refer unhappy patients to new dentists. The lack of education on this topic not only costs dentists their business, but also negatively impacts the patient’s health. After coming to terms with this unfortunate reality, Dr. Chopra made it her mission to bridge the gap between general dentistry and endodontistry. Through her program, Dr. Chopra teaches dentists how to educate their patients and properly apply endodontic methods into their practices. Whether it’s fixing your root canal technique, managing patients' pain, or even referring everything out, Dr. Chopra explains that by educating yourself on endodontistry, you are allowing yourself to always make the best decisions for your patient’s health.
Tune into this week’s episode of 21st Century Dentistry for a conversation about the importance of endodontistry with industry expert, Dr. Sonia Chopra. Learn how you can build your practice, increase revenue and achieve top-notch patient outcomes, all with endodontics!
Quotes
• “I complain about how little they teach endodontics in dental school. But they also teach zero business, zero communication. They teach nothing and that's a shame. They really need to put this stuff in the dental school curriculum because it will help so many people fast track their success.” (18:19-18:40)
• “If you want everything else to change, you gotta start with you and look within. That's where my personal development journey began, and that's when I started to see a big change in my practice not just with my team, but also from a revenue standpoint.” (20:50-21:09)
• “I thought that all my problems were going to go away by just having another doctor and that’s not how it went down. Just like any marriage, you have to work at it and you have to work at your partnership at your office too.” (28:36-28:50)
• “80% of the world's root canals are done by general dentists. We really need to fix this problem, and we need to make sure that there's more education out there.” (38:19-38:29)
• “It's really important to know how you like to work, and how you can make endo fit into your life.” (54:12-54:16)
Links
Connect with Dr. Sonia Chopra: https://soniachopradds.com
Connect with Jon Harris on Facebook:
https://www.facebook.com/jon.harris.39545
https://www.facebook.com/fortunemgmtmidsouth
https://www.facebook.com/fortunemgmtgeorgia
Follow Jon on Instagram:
@jonharris_
@21stcenturydentistry
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